Web sites that are easy to understand and use succeed. You can find what you need, and can do what you went there to do giving you the sales, subscriptions, and everything else that your web site is intended to achieve.
Unfortunately, usability is not a given of web site design, and as many people have found, lacking proper ease of use is a quick way to lose customers. Ever been to a web site that you knew had what you wanted -- but you just couldn't find it? Or spent time pondering what a web site's icons or symbols were supposed to mean? Or you just plain couldn't get the web site to work?
This falls under the subject of web site usability -- how easy it is for visitors to use your web site, find what they want, and do what you want them to do.
All you need to do to lose customers is to use confusing links, or mislabel your links, or leave out vital information. Does it take forever to download? Can they find what they're looking for? Once found, can they find it again? Are annoying windows popping up at them? And so on.
The essence of web site usability is to assist people to help themselves to do what you want them to do.
Artopa takes web site usability seriously. A web site is an investment that should benefit you by helping your visitors find what they're looking for.
